Modern Kit
Grafik Logoform Article

We’re delighted to have become the latest contributor to Grafik’s ‘Logoform’ series in which design practitioners/practices introduce a logoform they find particularly interesting or inspiring. Kieran wrote about German football club Hamburg SV’s crest — an arrestingly simple form borne out of local tradition and a code of teamwork. While doing so he also touched upon the 1980's, jumble sales and footballer's bubble perms.

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