16 February 2015
'A Day in a Life' comes to life
Our work for new fashion label 'A Day in a Life' was revealed this week with the online launch of their capsule collection: adayinalife.london
The label creates pieces that 'adapt beautifully' in step with different days in the lives of modern-day women. The identity reflects this adaptability and the idea of 'Days as Journeys' with a simple line that redefines its path spontaneously.
The site's structure narrates the online shopping experience by interweaving personal stories and the collection. This roots each piece in a particular time and place, allowing the site to take the shape of the days of the women populating it.
Web developers: Archive