A Day in a Life — Expressing A Day in A Life's beautiful adaptability.
‘A Day in a Life’ is a new fashion label whose pieces ‘adapt beautifully’ in step with different days in the lives of modern-day women. We created an identity that reflects this adaptability and the idea of 'Days as Journeys' through a simple line that redefines its path spontaneously.
This gestural mark appears in different states across all packaging and printed literature while the website narrates the online shopping experience by interweaving personal stories and the collection. This roots each piece in a particular time and place, allowing the site to take the shape of the days of the women populating it.
Website built by Archive.