Life NK is a range of everyday beauty products from Space NK. We created its identity and packaging, drawing inspiration from the small stone bear that founder Nicky Kinnaird carries in her handbag for luck (given to her ahead of the very first Space NK store opening). We brought this bear to life: indicating the properties of each product in the range through the manner in which it interacts with the Life NK circle.

Illustrations by Mio Matsumoto.

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