This self-initiated BOB project reinvents Instagram in physical form—to explore what books do differently to screens.

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We created an alternative index of our studio feed, choosing to work with posts' date, reaction and hashtag data. We reduce visuals to pure data too, pixellating imagery to 8x8 grids and then displaying these lo-res signatures in order of brightness. These prompt our grid—a framework in which we use our house face Moderat —as well as the book's format and open spine binding.