Haptic is an architectural practice whose name relates to touch. Based in London and Oslo, they care deeply about the impression they leave on places and people.
Our identity expresses this visually, creating and combining textures across the logo, graphic language, physical finishing and digital spaces.
Our website design shows this sense of touch in practice, stepping visitors though Haptic's key processes; Cultivate, Qualify, Conceive, Refine, Realise, Revisit. Each step gathers under itself diverse fragments of activity in a living collection of acts and thoughts that can be continually added to.This Haptic 'how' sits alongside their 'what' and 'who' in the main navigation, providing more direct routes to works and practitioners—filtered with a series of practice hashtags. We bookend the site with further references to touch—through imagery of nordic nature upon arrival and graphic textures at the foot of each page which react as a digital surface to visitors' touch.
Film by Simon Kennedy
Words by Emma Keyte at Free:
Website built by MB/MH