Surrey Street is one of London's oldest markets, celebrating its 750th year in 2026. We co-created a new visual identity with Croydon Council’s placemaking team, local stallholders, resident action groups and Croydon School of Art students.

Read more

A toolkit of typeforms, iconic shapes and colours grew from participatory workshops, public consultations and teaching sessions. The new typeface draws on heritage signwriting, the shapes trace iconic architecture and colours spring from stonework, ghost signs, stained glass, dubstep vinyls and price stickers. These elements come together to shape a family of modular pictograms, heritage markers, banners, bags, awnings, printed publications, social media templates, wayfinding, street furniture and two new gateways.

The project sits within a wider GLA-funded initiative extending to green infrastructure, cultural programming and vacant unit activation. We helped formally launch this vision and visual identity alongside the mayor in pop-up printing workshop stalls in the midst of the Saturday market.

Type consultancy from Lara Captan.