Eòlas is a fashion brand taking its name from the Gaelic word for knowledge.
This echoes the Scottish roots of founder Colin McNair and the traceability of every material, making process and hand in the production of its pieces.
We created a visual identity inspired by historic Gaelic manuscripts, reinterpreting letter-heights, stroke proportions and angles in a contemporary calligraphic logotype. Alongside this, we have designed back neck labels, swing tickets, packaging and lookbooks.
Photography by Jenna Jones