Hayes Davidson is a leader in the field of visualisation, working in the built environment for over 30 years. We created a new identity and website that celebrates their continually pioneering and innovative approach.

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Our concept is led by a living mark that prompts audiences to 'take another look' in the same spirit as HD's practice. We build this in a 3D wireframe so its strokes shift when seen from changing viewpoints—revealing ever new positions across print and digital applications. We echo this wireframe in a layout grid with equal numbers of columns and rows and pair the logo with the house typeface Caslon Doric, a modern evolution of a classic family of forms. The website invites interactive play with the logo and further 3D elements while page furniture shapeshifts as visitors browse. A sense of living forms is supported throughout by highlight and shadow hues that hint at edges and depths of architectural space.

Words by Diane Hutchinson
Website built by Archive
Caslon Doric by Commercial Type