AFKs are a London based architectural practice with Australian roots.
We created their new visual identity based on the concept of duality. This reflects working ‘inside out and outside in’ as architects and interior designers, southern and northern hemisphere influences and deeper interplays in their practice: creativity and pragmatism, complexity and simplicity, efficiency and elegance, thinking and making, tall and short, spaces and places.
We capture these dualities in the practice signature, bringing together stark black and white forms and spaces to work in balance. These compositions are echoed in the geometry of the Atlas Grotesk typeface and the secondary shapes we create in the layout of titling and text blocks.
The website expands the colour palette to categorise content by Projects, Practice, People and Journal and unpacks the complexity of each project story through a balance of diagram and dramatic imagery.
Website built by Official Business
Words by Diane Hutchinson
Atlas Grotesk by Commercial Type