Tate Hindle are architects and urbanists, design custodians of places where people can live, work and enjoy every shade of life in between.
We created a refreshed visual identity and website for them, with a concept centred on shape, space and shade.
We evolve the distinctive square forms in the existing logotype to create a living grid, a playground space for a spectrum of vibrant shades. This moves naturally between blue (for live) and yellow (for work), generating a gradient of in-between greens.
The website uses our grid to introduce the brand at large scale and then zoom to uncover and arrange finer levels of detail. This is supported by the square features and legibility of the typeface Beausite. It uses our colour gradient throughout to categorise works along a continuum rather than in siloed typologies and uses. This is supported by a series of core themes, developed through workshopping and searchable via hashtag across the site.
Words by: Emma Keyte
Website built by: Archive
Beausite by: Fatype